Media room

SWISS MADE - Arabic edition launched in Jordan (April 8, 2019)

SWISS MADE - Arabic edition showcased at World Economic Forum on the Middle East and North Africa, Dead Sea, Jordan (April 5-7, 2019)

SWISS MADE - Arabic edition launched at Swiss Ambassador's reception in Abu Dhabi

SWISS MADE - Arabic edition launched in Dubai!

Photos courtesy of MBX Studios, Dubai

Swiss International Air Lines places SWISS MADE - Arabic edition in airport lounges

Swiss announced today that copies of the Arabic edition of SWISS MADE have been placed in their First Class and Senator lounges at Geneva and Zurich airports to "enhance the travel experience of our Arab passengers," according to Marketing Director - Suisse Romande Christian Schwab.

Swiss National Library acquires SWISS MADE Arabic edition

The Swiss National Library in Bern paid John McCarthy Publishing the honor of requesting a copy of the SWISS MADE Arabic edition. The SNL collects publications featuring Switzerland and lists them in their online catalogue Helveticat accessible via the internet.

Image Source: www.nb.admin.ch

Swiss-Egyptian Business Association (SEBA) newsletter featuring the SWISS MADE Arabic edition in the Global Competitiveness Summit report

SEBA newsletter featuring the SWISS MADE Arabic edition in a story about the book's launch event at Diwan Bookstore, Cairo

Salon du Livre de Genève

Panel discussion at the Salon du Livre de Genève

John McCarthy, publisher of the SWISS MADE Arabic edition, responds in French to a question from moderator Carole Haddad about the background of author James Breiding and what motivated him to write the book. Besma Al Jouini, translator of the book from English to Arabic, looks on.

The panel discussion took place in the "Espace des Cultures Arabes" pavilion at the Salon du Livre de Genève on April 27, 2018.

L’énigme de la croix blanche - Hosam El Sokkari - "Al Shorouk"

Below is the French translation of Hosam El Sokkari's column in Egypt's "Al Shorouk" newspaper on April 21, 2018. Sokkari is the former longtime head of the BBC Arabic Service.

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2 minutes with James Breiding: How did Switzerland make it with limited natural resources?

Business Forward AUC video with James Breiding, author of “Swiss Made", on what can be learned from the Swiss experience and which pillars are most important when working on catapulting economies forward.

Despite minimal #naturalresources, #Switzerland has managed to become a global competitor in a number of solid sectors. Business Forward asks James Breiding, author of "Swiss Made", about what can be learned from the Swiss experience and which pillars are most important when working on catapulting economies forward.

Source: Business Forward AUC

Entreprise Romande - Journal de la Fédération des Entreprises Romandes Genève - SWISS MADE Le livre qui fait découvrir l'économie suisse de Cardiff à Pékin

The above article appeared in the March 29, 2018 issue of "Entreprise Romande", the journal of the Federation des Entreprises Romandes Genève. The FER is an employers' organization founded in 1929 which covers Geneva and the other French-speaking cantons of Switzerland. It groups 27,000 enterprise members including multinational corporations, 9,000 independent businessmen, and 80 trade associations. "Entreprise Romande" has about 25,000 readers.

Daily News Egypt - Human resources, immigration, public education are recipe for Swiss success: James Breiding

Switzerland, a tiny country with limited natural resources, brightly succeeded in turning from poverty to prosperity and has reached a high status among international economies. Swiss Made: The Untold Story Behind Switzerland’s Success discusses how such a small country could achieve such progress. In the book, by American-Swiss writer R James Breiding, the author tries to reveal Switzerland’s recipe for success in producing remarkable innovations, ideas, and products in various industries, not just the well-known ones like banking, watchmaking, and chocolates, but also pharmaceuticals, machinery, and even textiles, explaining how Switzerland has become an entrepreneurship “paradise” for investors from across the world.

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SWISS MADE lecture at AUC School of Business

SWISS MADE Arabic edition launched in Egypt at Diwan Bookstore in Zamalek, Cairo

Launch and book signing at "L'Olivier" bookstore in Geneva

"Ayoun Beirut" program at Orbit TV - Part 1

"Ayoun Beirut" program at Orbit TV - Part 2

Sawt Lebnan radio station, Lebanon

In Beirut, Besma AlJouini was interviewed in Arabic on Sawt Lebnan radio station about the book.

A book signing and launch event at the Librairie Antoine, Beirut

A launch and book signing at the Hotel Beau-Rivage, Geneva